Your privacy, explained simply.
This Privacy Policy describes how Carter Panno, a real estate agent affiliated with Keller Williams Realty (“I,” “me,” or “my”), collects, uses, and discloses information about you when you visit this website or respond to my online advertisements. By submitting your information through any form or ad on this site, you agree to the practices described here.
This policy applies to my individual real estate services and this website only — not to Keller Williams Realty, LLC as a corporate franchisor. For KW’s corporate privacy policy, visit kw.com.
Information I Collect
When you visit this site or respond to my ads, you may voluntarily provide:
- Your name, email address, and phone number
- Your home address or a property you’re interested in
- Your real estate goals — buying, selling, or exploring options
- Your estimated home value, mortgage balance, or selling timeline
- Any other details submitted through a form or inquiry
When you visit this site or click one of my ads, I automatically collect:
- Your IP address and approximate geographic location
- Browser type and device information
- Pages viewed and links clicked
- The ad or traffic source that brought you here
- Date and time of your visit
This website uses the Meta Pixel (formerly Facebook Pixel). When you arrive from a Facebook or Instagram ad, the pixel records that visit and any actions you take — such as submitting a home valuation form. This helps me measure ad performance and may allow Meta to show you relevant ads on their platforms.
To learn more or opt out, visit Meta’s Data Policy, your Facebook Ad Preferences, or optout.aboutads.info.
How I Use Your Information
- To respond to your real estate inquiries and fulfill your requests
- To contact you by phone, email, or text about buying or selling needs
- To send relevant market information, home valuations, or property listings
- To measure and improve the effectiveness of my advertising campaigns
- To personalize your experience based on your location and interests
- To comply with applicable laws and regulations
I won’t use your information for purposes materially different from those listed here without first obtaining your consent.
How I Share Your Information
I work with vendors who help run my business — including KW Command (CRM), email platforms, and advertising platforms like Meta and Google. They may only use your information to perform services on my behalf.
As a KW agent, I operate within a Market Center. Your information may be shared with my team as needed to provide real estate services. Keller Williams Realty maintains its own corporate privacy policy.
I may disclose your information if required by law or to protect the rights, property, or safety of myself or others.
I do not sell your personal information to third parties for their own marketing purposes — ever.
Communications & Consent
By submitting your contact information through this site or an ad, you agree I may reach you via:
- Email — including market updates and real estate information
- Phone and text — which may include automated or pre-recorded messages related to real estate
Your consent is not required to purchase any product or service. You may opt out at any time by:
- Replying STOP to any text message I send
- Clicking Unsubscribe in any email
- Contacting me directly — see Section 08 below
Please allow up to 10 business days to process opt-out requests.
Cookies & Tracking Technologies
This site uses cookies and similar tools to improve your browsing experience and enable advertising features.
- Essential — Required for the site to function properly
- Analytics — Help me understand traffic patterns (e.g. Google Analytics)
- Advertising — Allow Meta and Google to deliver and measure targeted ads
You can control cookies through your browser settings. To opt out of interest-based advertising, visit the Digital Advertising Alliance or the Network Advertising Initiative.
Data Retention
I retain your information as long as needed to provide real estate services, meet legal obligations, and resolve disputes. If you request deletion and I am not legally required to retain it, I will remove it promptly.
Your Privacy Rights
Depending on your state of residence, you may have the right to:
- Know what personal information I’ve collected about you
- Request a copy of your data (data portability)
- Request correction of inaccurate information
- Request deletion of your information
- Opt out of the sale of your data — I do not sell it
To exercise these rights, contact me using the information in Section 08. I’ll respond within 45 days and will never discriminate against you for making a privacy request.
Contact
Carter Panno
Keller Williams Realty — Champaign-Urbana
Serving Champaign-Urbana & Paxton, IL
For privacy questions or data requests, use the contact form at sellinchampaign.com.
Policy Updates
I may update this policy as my practices or applicable laws change. The “Last Updated” date at the top of this page reflects the most recent revision. Your continued use of this site after any changes constitutes acceptance of the updated policy.